Any clothing cannot be confined to just being an attire. It’s more of a perspective and a reflection of an individual’s state of mind. Factually speaking, clothing patterns vary from one geographical area to another. In due course of time as a result of some significant incidents like mass invasion and colonization the way in which people dressed varied. There is no better example than our very own Indian subcontinent as it’s very evident how western wear influenced us and gave a massive makeover of how we dressed. In-spite of all of these staunch influences and exposure to the bigger world of fashion how did we Indians still manage to stick on to our roots when it comes to attire like lungies? That is because fashion and clothing are not something that can be taken away that easily especially from the ones who have a deeper and strong affiliation to it. That is the kind of connection that we share with our traditional wears like lungies. There is a lot of emotion to it. On a surface level, it might seem to be the choice made because of their comfort. But what meets the eye is just the tip of the iceberg. The Common Man’s Clothing: In South India, the one common attire that you can witness everywhere is the lungi. From people taking morning walks to every hard-working labor, lungi has been the attire for everyone. This shows that lungi does not belong to the common man. It isn’t confined within any sort of boundaries; on the contrary, it’s attire for everyone and everything. The Impact: It goes without saying that lungies have had a massive impact in our everyday lives, not just as clothing but also in a cultural way. It is so associated with South India that it has become a stereotype. Even though the stereotyping has been subjected to a lot of discussions, the bond between lungies and South India is undeniable. One of the most common ways of portrayal is through films which are in abundance to witness. Stepping Into The Digital World: Over the years, lungies have gone through a lot of change. Entities like manufacturing methods, patterns, and designs have been subjected to some evident changes because of various parameters like technological advancements. One of the biggest leaps is lungies entering the e-commerce space. We have come to a point where one can buy lungies online with just a few clicks. Everyone might think that being able to buy lungies from various e-commerce platforms is no big deal. But the fact that in an ever-changing world of fashion, a type of clothing that originated from our land and managed to stay with us for this long is something very astonishing. Anything said and done, there are no second thoughts about the fact that lungies are here to stay with us in all aspects of our lives.
In a constantly evolving world, every aspect of it is going through a massive makeover and fashion is not an exception. The birth of any new fashion is a result of experimenting. Take a walk down memory lane and you will know that the above-mentioned statement is not an exaggeration. Few specific traditional attires like lungies, dhotis, and sarees have to be given their due credit because they stood their ground, unaltered by time. To date, there have been only minute changes that have happened in the recent past. Nevertheless, these changes in spite of not being that big have worked out for good. Some specific brands like Nakak Fashion have played an integral part in making lungies more fashionable. Here are a few fashion trends that changed a common man’s perception of lungies. Lungies With Crop Top - Take Gender Out Of The Way: The person who came up with this out-of-the-box idea deserves special mention and a bow down. This specific fashion experiment with lungies broke a big stereotype which is lungie being confined to one specific gender in the Indian subcontinent. It would not be an understatement to say that after this lungies are seen in a very different way. To put things on a lighter note there is no better summer wear than this for all fashionable women out there. Lungies With Blazer - Literally Semi-Formal: There was a time when blazers, specifically black or blue blazers were worn with dhotis. The best example is Bharathiyar’s attire. But blazers with lungies is without a doubt a new age concept that seems to have appealed to the younger audiences. There might be few ideas that might not seem very appealing on a conceptual level. But they can create wonders when it goes on floors. Lungis with blazers is one such idea with unparalleled potential. It has worked out extremely well as many leading brands are using this concept. Lungies With Kurta - Being Sanskari: If western wear like a blazer can go well with lungie why not traditional wear that originated from our land? - This probably might be the question that led to the amazing fashion combo of lungi with Kurta. With lungies coming in different patterns and colors like printed lungies, all it takes is selecting the right lungie to go with a kurta. If done right, there are no second thoughts about the fact that anyone can pull it with absolute ease and perfection. We are at a point in time where the world is running at a very fast phase. Every now and then a new fashion trend is born. Lungie being one of the oldest outfits that came into existence has just now stepped into the world of evolving fashion and there is a lot more to come. The one thing about Nayak fashions that has kept it going all these years is that it has never been stagnant. Be it incorporating technology and helping people buy lungies online or adapting the new fashion trends to live up to the expectations of people, we have done it all in the right way and at the right time. Likewise, with any change in terms of fashion, Nayak Fashions will be at the forefront of embracing the change to provide the best to its customers.
Two decades ago if someone had said that a day will come when anyone can buy anything by just making a few clicks on their smartphone, people would have thought the person was crazy. But here we are where online shopping and e-commerce has become an integral part of our lives. Even though comfort is the most important aspect that stands out when it comes to online shopping there is a lot more to it. Online shopping provides you with more choices compared to any other purchasing options. There are no second thoughts about the fact that clothing and accessories are some of the most bought things through online shopping and lungies is not an exception. Yes, the common man’s clothing is now available in all leading e-commerce platforms. But to buy lungies online is an entirely different ball game. There are a few important parameters that one needs to take into consideration. Here are a few that would help you to have a better online shopping experience. Shop with reputable retailers: This one goes without saying. Rather than making your purchase from a random retailer, its any day better to buy from a reputed seller. By doing this who will have a minimum guarantee in terms of quality. You can decide whether the seller is reliable or not through their reviews and ratings. Check the company’s shipping terms: It is to be understood that the shipping terms varies from one company to another. Irrespective of whether you buy lungies online from famous e-commerce platforms or from a specific retailer’s website, it’s important to read and understand the shipping terms so that one can make a well informed decision. Returns and Cancellation Policies: The rules for returns and order cancellations play a role in the customer’s decision. Customers today want increasing flexibility from merchants. Online shopping is seen as a risk because the customer does not physically verify the purchase. Being able to return the product and getting refunds is an added bonus for the customer. Businesses should clearly state their rules and procedures for cancelled and refunded orders. Payment Methods There was a time when payments had to be made only with hard cash. Thanks to the technical advancements that is not the scenario today. Today we have different modes of payment and it is important that whether you are buying lungies online or any other commodity for that matter, the seller should be able to provide its customers with all the available options. Here at Nayak Fashions nothing is more important that customer satisfaction and hence we ensure to render a hasslefree shopping experience in terms of process and payment methods. From day one Nayak Fashions has made sure to be customer centric. From rendering products of unparalleled quality to providing a service that exceeds their expectations, we have done it all. This digital age and tech have given us the opportunity to make the shopping with Nayak Fashions a smooth experience. Our official website is also our e-commerce platform where you can buy lungies online and get it delivered right at your door steps.